Running
an e-commerce website is not different from other businesses. Even an
e-commerce website has employees to manage, sales to make, taking orders, and
payments to receive. An e-commerce website not only provides the customers
online with a variety of products but also a website that guides them though
the sales process from the beginning till the end. There are 5 items that
should be considered while designing an e-commerce website to get closer to the
path of success.
1.
Impressing
the customers
An
e-commerce site should resemble a store that has a variety of products, well
organized, easy to navigate. The impression on the customers is very important
as it develops a trust factor within them. An e-commerce site may turn on or
off the customers, so it is very important not to turn of the customers and
provide all the necessary items that are required by them. For this, there
should be a team of professional designers who could make the grand website
that gives an outstanding experience to its users.
The
e-commerce website should be easy to navigate, organized, provides answers to
frequent questions and gives the impression that the company who is selling the
products is genuine and cars about their customers.
2.
Making
the Product selection simple and easy
An
e-commerce site consists of variety of products and showcases them to the best
to bring awareness to their massive product selection. The e-commerce website
should allow its users to quickly and easily find the items that they are
searching for and reduce the number of clicks a customer has to go through to
reach the check out page. A quick navigation to the pages they are looking for
without going through the entire site will also be a good option. Offering
tools like Google Custom Search that helps in searching for the products within
the site makes the customers to have a better experience.
3.
The
Product Pages
The
product pages on an e-commerce website should have enough robust content by
which the customers get a brief idea about the product that is being offered. A
typical product page should consist of enough content, option to share the
content socially, a section that consists of images, information on similar
items, the product being displayed in the center of the page, additional images
in different angles of the product with zooming functionality, a video pop –up,
pricing, selling, shipping and payment options by which the customer get
satisfied.
4.
Shopping
Cart
Getting
the customers on the shopping cart, there are few mistakes that many e-commerce
website commits. An e-commerce site might be getting enough visitors on the
website, but when the check out time comes, the visitor is probably to leave
the page. This might happen due to high shipping charges that are displayed in
the shopping cart page. This can be avoided by displaying the appropriate
information of the product and shipping charges on the product page itself,
providing variety of payment options, and avoiding such issues.
5.
After
the Sale
After
the completion of a particular transaction, make sure that it is not the end.
Approach the customer with an email confirmation displaying a receipt as well
as order number, contents of the order, an email, phone number and social media
links to contact the business. Not only that, the customer care executives can
also approach the customers with a follow up call. Offering the customers with
promotional discount coupons and cashbacks is also another step of inviting
them back again to the website.
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